In 2022, when John McVeigh, the founder and head trainer at Nixedonia, was researching legal sales and marketing materials for use in helping lawyers increase their revenues, it occurred to him that most of the key concepts of these books, or indeed of the training sessions he made himself, were few in number. A good book might have no more than half a dozen concepts, most of which could be written on a post-card. Hence, the idea was born to do away with all the unnecessary “fluff” in writing, and to create a resource focusing solely on these key concepts.

For busy lawyers, this would allow them to get to the heart of the matter, in minimum time. Rather than bury these good concepts in pages of text, and in books of materials, which few lawyers have the time to read, the approach to having these on instantly accessible flash-cards was chosen instead. Based on John’s experience from meeting over 500 law firms, across over 70 countries, he then chose the most useful concepts, from various books, from his own materials that he had made, and from the various jurisdictions that he came across and found most useful.